Lead Management
Capture, qualify and route new demand to the right owner.
What it covers
- Capture from web forms, imports and the sources your organisation connects
- Duplicate checks before routing
- Routing, scoring and grading
- Qualification and conversion
Who decides
Sales operations sets routing and scoring rules. The rep decides whether a lead is qualified.
Records
- Lead with source and consent context
- Qualification decision
- Conversion history
Exceptions
- A possible duplicate is held for merge review.
- A lead that is not ready returns to nurture with a reason.
New capability in the Suite structure.

to: iShield One

